The City Tourism Operations Office has come up with a new department logo for 2012 and beyond. The new logo signifies the vibrance of Davao’s culture, people and landscapes. Its multi-colored curves in a leaning forward position represent vitality of the people of Davao City and of tourists who visit the city. Its colors blue, green, and cyan also represent the city’s colorful seascapes, landscapes and flights respectively, from where most of the city’s economy and survival depend on. The sun represents the blessing of abundance, while the color red represents the color of the heart of the people of Davao.