DAVAO CITY, Nov. 21 – The local government of Davao City is considering to conduct more roadshows this coming 2018 to promote the city as an investment and tourism destination.
“Our target for next year is to do more roadshows, both international and domestic, because you will be surprised that some places in the country don’t know much about Davao,” said Generose Tecson, head of the City Tourism Operations Office.
She said that the roadshow will be inspired by the investment and tourism blitz held in Japan on October 2017, where a team visited the cities of Yokohama, Osaka, Kyoto and Tokyo to promote Davao City. Members of the team include representatives from the city government and from the private sector.
Tecson said she realized the need for a roadshow when their Japanese hosts asked her why was it the first time they heard a promotion about Davao.
“They asked me, ‘how come they do not promote Davao?’ How come they only hear of Manila, Cebu, Palawan?” she added.
She said their Japanese counterparts appreciated their presentations, which included promotional videos translated to the Japanese language.
Tecson said the Japanese audience were very happy during their presentations as they were given a chance to see and know more about the city.
“This goes to show that there is really a need to market Davao,” Tecson emphasized.
The local government is considering conducting roadshows in Cebu, Bohol, Bacolod, Iloilo and Clark, where the city has connectivity.
For international roadshows, the city government would like to have the roadshows in the Association of Southeast Asian Nations (ASEAN) member states, “since they are the nearest to us and they are some of the traditional markets.” (PIA/RG Alama)